Pure New Wool

"Pure New Wool" is one of the world's most recognised textile symbols and represents your assurance of the finest quality and reliability. Only approved companies are licensed to use these marks in association with their products.

care instructions

​Our Pelage Pure New Wool Products have the following characteristics:
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• Safety: Naturally fire resistant
• Comfortable sleep: Because of moisture dissipation through the fibre's unique structure and cellular weave;
• Durability: Hard-wearing and long-lasting, wool retains its appearance;
• Practicality: Easy to clean, it resists dirt and stains;
• Comfort: Wool is a natural insulator, and is crush resistant. It naturally regulates air moisture content;
• Naturalness: Wool is a natural New Zealand resource which is completely biodegradable;
• Distinctive weave structure to trap air, to make these products extra warm and cosy;
• Warm in winter, cool in summer.